TILT Concept + On-Site Photography

"Tilt" is a term in photography.   

I am not a photographer so I shall not get into the nitty-gritty definition of the term, but "Tilt" is related to the lens angle that overcomes restrictions of depth of field and perspective.  It has something to do with the beautiful effect of selective focusing, and much, much more, I'm sure.

Now this blog will be written from the perspective of an Art Director/Production Designer/Stylist.  Mind you, it's still mostly about Photography.  But I felt with today's trend where everyone has turned into Photography , and anybody can claim to be a photographer, I felt that my partners and I should heavily infuse our "captured images" with a lot of production value.  It is always a conscious effort on our part to be more unique and exciting with our product offers.  I don't mean to sound business-y, but my partners and I all share the same thinking that a good photograph is not only because it has good lighting.  A big chunk that contributes to a photo's aesthetic is Production Design.

Hence, TILT was born.

WHO IS TILT

Tilt is a creative team that consists of photographers, production designers, fashion stylists, make-up and hairstylists.  Tilt will visit you in your very own homes, or a location of your choice, with the intentions of capturing your story in a very unique concept.  We will art direct your lifestyle/editorial shoot.  It may be "Moulin Rouge", "Wong Kar Wai", or "Stepford Wives" type of art direction.  Or possibly going the classic, minimal style of  "The Gap".   Definitely, your photo albums will look like magazine pages, or something like the "behind-the-scenes" images of a hit movie.

HOW WE WORK

It all starts with an ocular inspection of the client's choice of venue for the shoot. If you already have a concept or a theme for the shoot, let us know right away so we can help you achieve a certain look through lighting and production design.  A brainstorm between Tilt and clients results to the concept.  And this concept is carried thoughout the production (in the props, wardrobe and hair/makeup styling). 

It is so much fun preparing for the actual shoot.  A lot of creativity is poured onto planning the actual day.  We will be doing a lot of brainstorms and coordination to make sure everything flows smoothly.  We will email you our guidelines for shooting, so we're all aligned as to what will take place during the shoot. If babies or kids are involved, let us know too when the "best time" is for them to shoot, considering nap times and feeding.

OUR PRODUCT

After the Tilt  shoot, clients get all hi-resolution shots of all the good takes in a CD. And best of all, their very own "concept book" - beautifully art directed photographs of them or their family, retouched and color-graded and creatively laid out on hardbound pages like a coffee table book.

These are some of our clients' "concept books".  

PORTFOLIO #03 : The Not-So-Modern Family

This first book was shot in the very beautiful home of young couple, Navotas City Mayor  Mr. and Mrs. John Rey Tiangco. Mrs Barbie Pardo-Tiangco, an Interior Designer, and Associate Editor at Metro Home Magazine, made half our job easy by prettifying their home.  Every corner is picture-perfect as you will see in the pages of their book. Every detail is an extension of her personality.  Her design style is classy, and she has a good balance of traditional and modern pieces. A lover of art, Barbie has an art piece in every room.  It was a perfect venue to shoot our chosen theme: Good Old-Fashioned Family Values.


In the planning stage, Barbie shares her ideas on how to capture her family's portraits.  She wants classic and elegant.  We felt her images should best reflect her taste and ideals with regards to 'family matters'.  This modern woman confesses she still holds the same conservative family values she grew up with.  And now extends it to her daughter Taylor, 1yr and 6 mos, and son Two, 3 months old.

Production design also takes on the 'old-fashioned-look'.  The house interior is not exactly vintage, but it is sophisticated and elegant and polished. It can pass off as being "old-fashioned" because it had a certain formality in the layout of the furnitures. Everything was arranged, organized, and exact. It was a perfect location for our shoot. 


For costumes, we're happy to ransack the closets of Taylor and Two for clothes that could pass off as classic or vintage. And we brought our accessories just to supplement the look.


This is how the book turned out:

(Book Title:  Good Old-Fashioned Family Values)

(Left page:  It is time for those who talk about family values to start valuing families again.

Right page: Laugh as much as you breathe. And love as long as you live. )

(Left page:  What you teach your own children is what you really believe in. )

Barbie's make-up and hair also went retro.

(Right page: The best teachers of humanity are the lives of great men. )

(Right page: A good example is the best sermon. )

(Right page: Let kids be kids. )

(Right page: Chivalry is not dead. )

The couple brought out their 1960's MB to be our car prop for the shoot.

(Family always comes first.)

(Right page: Behind every good man is a good woman. )

(Left page: One father is more than a hundred schoolmasters. - George Herbert )

(Left page: A child seldom needs a good talking to as a good listening to. - Robert Brault )

We had this miniature bed made for Baby Two.  He looks super adorable. 

Thank you John, Barbie, Taylor and Two Tiangco!  
And to the entire household who helped out.

RATES

Because everything is custom-fit for your shoot, our rates are not fixed. But just to give you an idea, our packages start at P16,000 which includes:

• Conceptualizing
• A three-hour shoot in your choice of location
• Three lighting set-ups
• A creative concept book of all retouched images laid out in 20 hard-bound pages

Prices will vary depending on number of shooting hours, number of talents, distance of location, special requirements for props or wardrobe, production staff required to be present - If a wardrobe stylist, art director, a makeup artist or hairstylist is needed.  

Packages are unique to every client so it would be difficult to state definite rates this early.  

We welcome all inquiries and we will be happy to discuss your shoot requirements with you. Please feel free to contact us at tiltphotography.ph@gmail.com for inquiries and bookings.
Or text or call 09175148193 or 09164499097.

Thank you and hope to hear from you soon!

Cheers,

The TILT Team